When Mattel first announced the doll last month on Twitter, users there questioned whether any of the profits from this doll were going to go back to the Mexican community. González-López isn’t the only one to have issue with the doll. It’s fascinating to see how these standards of beauty are placed on girls, and now we have another layer on top.” “Day of the Dead has been secularized through pop culture, and then it has found a market in this country,” González-López said. Who is this doll going to? Is it the Mexican worker who cleans homes? Are they identifying themselves with Barbie?”
“I don’t think Mattel has a genuine interest in Mexican culture,” Gloria González-López, a sociology professor at the University of Texas at Austin and a Mexican immigrant, told CNN, summing up much of the criticism against the company. The toy, which retails for $75.99, is currently sold out. The 2020 Día De Muertos Barbie wears a delicate lace gown and has its face painted in typical “calavera” (Spanish for “skull”) style, a design which appears in masks, candied sugar skulls and on faces during the holiday. It’s celebrated during the first two days of November, in which people honor their departed loved ones.īut critics say the doll is a form of commercialized cultural appropriation – an attempt to profit off the cultural elements of Mexican culture. The doll, the second in Mattel’s “La Catrina” collection of Barbies, was designed to celebrate the annual centuries-old Mexican folk tradition, Día de Muertos, sometimes called Dia de Los Muertos. Mattel is back with its Día De Muertos Barbie doll and it’s once again generating backlash.
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